SEATTLE, WA — — The Veterinary Intelligence Company (Vet Intel), a veterinary market data and insights company, today announced its acquisition of Antelligence, combining Vet Intel’s technological expertise with Antelligence’s data and content, with the goal of providing organizations serving veterinary medicine with more timely, actionable, and accessible information for better business decisions.
Vet Intel transforms fragmented and rapidly changing market data into actionable insights that help organizations better understand their customers, identify opportunities and make smarter business decisions. Designed to serve as the intelligence layer for the veterinary industry, Vet Intel fills critical gaps in traditional CRM and business systems by identifying what is changing across the market and providing context behind those changes.
Antelligence provides veterinary industry content, market insights and data that help organizations better understand the market and make informed business decisions. Built by a team with decades of experience providing insights to the animal health industry, Antelligence brings established data resources, trusted content, deep industry relationships and engaged audiences to the acquisition. Combined with Vet Intel’s technology capabilities, these assets will create a more dynamic, real-time and complete view of the veterinary market.
Vet Intel was co-founded by Adam Little, DVM, a technology entrepreneur, and Ben Church, a Silicon Valley technology leader with deep experience in data, startups and technology, including work with companies such as Uber and Airbyte. Together, they bring veterinary industry knowledge and Silicon Valley expertise in managing and moving data at scale. The lead investor in Vet Intel is Jon Ayers, former chairman, president and CEO of IDEXX Laboratories and a longtime animal health leader and investor.
“Today, animal health companies are operating with incomplete, inaccurate and out-of-date information. Established companies may have years of stale data embedded in their CRM systems, while newer companies spend hours searching ChatGPT and Google to assemble their own sources of truth. We provide accurate, actionable and comprehensive industry intelligence, delivered where teams already work.”
The pace of change is already evident in Antelligence’s data. During the past two years, the company has tracked more than 32,000 veterinary clinic locations. In the past 18 months alone, it has recorded more than 7,000 practice openings and closings across the veterinary landscape.
Veterinary clinic locations tracked by Antelligence during the past two years.
Openings and closings recorded during the past 18 months.
Its resources have grown from an initial directory of corporate veterinary groups to databases encompassing all enterprise and independent veterinary practices, combining automation with human review to identify anomalies and validate information. Dozens of industry-leading customers rely on these resources to power their sales and marketing teams.
Vet Intel will use technology to continually identify, organize and analyze changes across the veterinary ecosystem, while expanding beyond publicly available data through established and new data partners and its own proprietary insights. The result is designed to provide organizations with a more current, accurate view of the market for strategic, commercial and operational decision-making.
Chris Kelly will transition from CEO of Antelligence to chief commercial officer of Vet Intel, focusing on customers, industry relationships and new ways to put the company’s expanded data and insights capabilities to work.
“For me, this starts with the people and a shared commitment to putting the veterinary industry first. Adam, Ben and the Antelligence team believe in building things that make this industry better and help people make better decisions. We have accurate data, strong content, engaged readers and deep industry knowledge. Adam and Ben bring the technological expertise and business acumen, gleaned from similar yet different worlds, that will exponentially expand our abilities. I believe this will benefit our customers and ultimately create significantly more value for the veterinary profession and the pets it serves.”
For animal health companies and other organizations serving veterinary medicine, Vet Intel will provide deeper visibility into market dynamics, practice and ownership changes, workforce trends and other signals that influence business strategy. The company’s technology is also designed to deliver information where customers need it, including integration into existing business systems and updates based on specific customer needs.
The acquisition will also expand the insights behind Antelligence’s publications, The Fountain Report, Pet Care Weekly and Veterinary Student Insider, while preserving the news, analysis and industry perspectives readers have come to rely on. All publications will continue under Vet Intel.
Terms of the acquisition were not disclosed.