Key use cases

How we give your team superpowers.

Across animal health, distribution, technology, and advisory teams, the same jobs keep coming up. Each one starts in the graph and ends in the tools your team already works in.

Use case 01

CRM enrichment & sync

Match, clean, and enrich account records from Salesforce, HubSpot, Dynamics, Zoho, or Pipedrive. Returned ready to load, refreshed release after release.

The output

A clean, current account table delivered back into the CRM your team already works in.

What the graph provides
Canonical identity

Each practice resolves to one record, cross-checked across sources.

Verified fields

Address, status, and ownership carry capture and verification dates.

Duplicates merged

Merges preserve history. Nothing is silently overwritten.

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Use case 02

Sales call intelligence

Arm every rep before the call: who owns the account, who works there, what systems they run, and what changed since you last spoke, on one page.

The output

A one-page account brief a rep can read in the parking lot.

What the graph provides
Change since last touch

Ownership, staffing, and service moves, each with a date and a source.

Who to talk to

Roles and affiliations connect practitioners to their locations.

Market around the account

Sister practices, the owning group, and the territory in one view.

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Use case 03

Custom lead lists

Build lists on the criteria that matter to you — geography, ownership, services, software, size — or start from your best accounts and find the ones that look like them.

The output

Exportable lists with evidence on every row: CSV, warehouse, or API.

What the graph provides
Graph-backed filters

Geography, ownership, services, and software as first-class fields.

Lookalike matching

Start from your best accounts and rank the market by how closely it matches.

Evidence per row

Every list row carries its sources and dates into the export.

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Use case 04

Market and lead monitoring

We watch every practice, owner, and group in your markets — ownership changes, openings, closures, software moves — and tell you the moment something moves on an account or a list you care about.

The output

A dated, sourced feed of what changed, and an alert the moment it touches your accounts.

What the graph provides
Dated change events

Every change lands on the entity with when and where it was observed.

Alerts on your lists

Save a list or a report and hear about it the moment its answer moves.

Source attached

Each event links back to the evidence that supports it.

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Use case 05

Custom reports

Build the report you actually need on the criteria that matter most to you — market share, coverage, ownership mix, growth — and save it. It stays current as the graph updates.

The output

A living report you defined, refreshed release after release.

What the graph provides
Your criteria, not ours

Compose reports from any field in the graph: geography, ownership, services, size, systems.

Saved, not exported

Save a report once; your team opens the current version, never last quarter's spreadsheet.

Evidence underneath

Every figure traces back to the records and dates behind it.

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Use case 06

Strategic planning

Plan where to invest: size the market, cut territories by geography, ownership, and potential, and watch corporate and independent footprints shift over time.

The output

Territory and market plans grounded in the real footprint, not last year's spreadsheet.

What the graph provides
Geocoded locations

Normalized addresses mapped onto territory and metro views.

Ownership rollups

Group and brand hierarchies resolved to the practice level.

Coverage view

Your accounts compared against the full market around them.

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Use case 07

24/7 data engineer

Ask for the work, not just the answer. Pull the list, build the report, prep the brief, chase down what changed — described in plain language and delivered with the evidence attached.

The output

Finished work — lists, reports, and briefs — with citations back to the records behind them.

What the graph provides
Works from the graph

Every output is built from governed views, never guessed.

Citations included

Claims in an answer link back to the records behind them.

Repeatable outputs

The same request returns a defensible, checkable result.

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Delivered where you work
SalesforceHubSpotDynamics 365ZohoPipedriveSnowflakeREST APICSV

Start with the job that hurts most.